Discover Your Personal Brand
- Description
- Curriculum
Discover Your Personal Brand is the world’s First AICI accredited Program that helps you understand the core elements of personal branding. It equips you with practical tools to build your successful personal brand.
What Is Personal Branding?
Personal Branding is the practice of marketing people and their careers as ‘Brands’. It’s an ongoing process of developing & maintaining a reputation & impression of an individual. Like every character in a story has a start, middle, and end, on similar grounds, personal branding has a start-to-end narrative that needs to be worked upon.
It starts with the careful crafting of a personal brand that involves identifying the true nature of oneself, values, and what one stands for. And it is quite obvious that it isn’t an overnight process. It is an ever-evolving journey that requires step-by-step evaluation.
Know Your Trainer: Sonia Dubey Dewan, AICI CIP.
She is India’s First AICI Certified Image Professional and a Global Personal Brand Strategist. Over 1000 individuals including 200+ entrepreneurs, 100 CEOs/MDs of companies, 150+ image consultants, 80 business & life coach coaches as well as 250 fitness coaches are part of her clientele who have established their personal brands due to her expert advice and knowledge.
Sonia is dubbed as a “Fairy Godmother of Transformation” by a leading news publication. She has over 13 years of experience in Personal Branding, Image Management, Executive Coaching & Training, Market Research, and Consumer Behavior. India’s top companies and startups such as Reliance, P&G, Adani, Tech Mahindra, Nomura, etc. are among her corporate clients.
She works closely with many C-suite executives, entrepreneurs, politicians, and celebrities on personal branding and image management. She has launched and has been instrumental in revamp of a few of India’s top personal brands.
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1Lesson 1 – Introduction of Discover Your Personal Brand
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2Lesson 2 – Agenda: Lesson 1 Discover Your Personal Brand Archetype
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3Lesson 3 – What is Brand?
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4Lesson 4 - What is Personal Brand?
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5Lesson 5 - What is Personal Brand and Branding?
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6Lesson 6 - Factors Contributing to the Success of Personal Brand
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7Lesson 7 – Why Personal Branding is Important?
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8Lesson 8 - Elements to Discover Personal Brand (part 1)
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9Lesson 9 - Elements to Discover Personal Brand (part 2)
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10Lesson 10 - Identify Your Brand Archetype (part 1)
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11Lesson 11 - Identify Your Brand Archetype (part 2)
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12Lesson 12 - Identify Your Brand Archetype (part 3)
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13Lesson 13 - Personal Brand Archetype A: The Preacher
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14Lesson 14 - Personal Brand Archetype B: The Master
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15Lesson 15 - Personal Brand Archetype C: The Creator
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16Lesson 16 - Personal Brand Archetype D: The Friend
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17Lesson 17 - Online/Offline Mediums to Represent Personal Brand
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18Lesson 18 - Personal Branding Case Study: Oprah Winfrey
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19Lesson 19 - Personal Branding Case Study: Elon Musk
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20Lesson 20 - Summary of Discover Brand Archetype
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21Lesson 21 - Plan of Action to Discover Brand Archetype
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22Lesson 22 – Agenda: Lesson 2 Discover Your Personal Brand Voice
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23Lesson 23 - Activity
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24Lesson 24 - What is Personal Brand Voice?
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25Lesson 25 - Why Brand Voice Matters?
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26Lesson 26 - Personal Brand Examples
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27Lesson 27 - Usage of Personal Brand Voice
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28Lesson 28 - Assigning Voice As Per Brand Archetype
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29Lesson 29 - The Preacher Brand Voice
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30Lesson 30 - The Master Brand Voice
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31Lesson 31 - The Creator Brand Voice
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32Lesson 32 - The Friend Brand Voice
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33Lesson 33 - Tone of Voice
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34Lesson 34 - Tone of Voice Example
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35Lesson 35 - Tool for Personal Brand Tone of Voice
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36Lesson 36 - Examples of Personal Brand Voice
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37Lesson 37- Creating Compelling Brand Message (Template 1)
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38Lesson 38 - Creating Compelling Brand Message (Template 2)
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39Lesson 39 - Summary of Personal Brand Voice
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40Lesson 40 - Plan of Action to Personal Brand Voice
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41Lesson 41 - Agenda: Lesson 3 Define Personal Brand Visual
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42Lesson 42 - Activity
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43Lesson 43 - What is Personal Brand Visual?
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44Lesson 44 - Why Brand Visual Matters?
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45Lesson 45 - Brand Visual Examples
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46Lesson 46 - Elements of Personal Brand Visual
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47Lesson 47 - Your Brand Archetype Visual
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48Lesson 48 - The Preacher Brand Visual
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49Lesson 49 - The Master Brand Visual
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50Lesson 50 - The Creator Brand Visual
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51Lesson 51 - The Friend Brand Visual
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52Lesson 52 - Examples of Personal Brand Archetype Visuals
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53Lesson 53 – Utilizing Personal Brand Visual Resources
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54Lesson 54 - Summary of Personal Brand Visual
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55Lesson 55 - Plan of Action to Personal Brand Visual