Discover Your Personal Brand

Teacher
ISIMx
Category:
Personal Branding

Course Brochure

File size: 7 mB

Discover Your Personal Brand is the world’s First AICI accredited Program that helps you understand the core elements of personal branding. It equips you with practical tools to build your successful personal brand.

What Is Personal Branding?

Personal Branding is the practice of marketing people and their careers as ‘Brands’. It’s an ongoing process of developing & maintaining a reputation & impression of an individual. Like every character in a story has a start, middle, and end, on similar grounds, personal branding has a start-to-end narrative that needs to be worked upon.

It starts with the careful crafting of a personal brand that involves identifying the true nature of oneself, values, and what one stands for. And it is quite obvious that it isn’t an overnight process. It is an ever-evolving journey that requires step-by-step evaluation.

Know Your Trainer: Sonia Dubey Dewan, AICI CIP.

She is India’s First AICI Certified Image Professional and a Global Personal Brand Strategist. Over 1000 individuals including 200+ entrepreneurs, 100 CEOs/MDs of companies, 150+ image consultants, 80 business & life coach coaches as well as 250 fitness coaches are part of her clientele who have established their personal brands due to her expert advice and knowledge.

Sonia is dubbed as a “Fairy Godmother of Transformation” by a leading news publication. She has over 13 years of experience in Personal Branding, Image Management, Executive Coaching & Training, Market Research, and Consumer Behavior. India’s top companies and startups such as Reliance, P&G, Adani, Tech Mahindra, Nomura, etc. are among her corporate clients.

She works closely with many C-suite executives, entrepreneurs, politicians, and celebrities on personal branding and image management. She has launched and has been instrumental in revamp of a few of India’s top personal brands.

Discover Your Brand Archetype

1
Lesson 1 – Introduction of Discover Your Personal Brand
Preview
03:53
2
Lesson 2 – Agenda: Lesson 1 Discover Your Personal Brand Archetype
01:39
3
Lesson 3 – What is Brand?
05:00
4
Lesson 4 – What is Personal Brand?
03:29
5
Lesson 5 – What is Personal Brand and Branding?
01:39
6
Lesson 6 – Factors Contributing to the Success of Personal Brand
04:24
7
Lesson 7 – Why Personal Branding is Important?
03:44
8
Lesson 8 – Elements to Discover Personal Brand (part 1)
01:55
9
Lesson 9 – Elements to Discover Personal Brand (part 2)
04:54
10
Lesson 10 – Identify Your Brand Archetype (part 1)
02:45
11
Lesson 11 – Identify Your Brand Archetype (part 2)
02:26
12
Lesson 12 – Identify Your Brand Archetype (part 3)
03:31
13
Lesson 13 – Personal Brand Archetype A: The Preacher
05:02
14
Lesson 14 – Personal Brand Archetype B: The Master
04:11
15
Lesson 15 – Personal Brand Archetype C: The Creator
04:40
16
Lesson 16 – Personal Brand Archetype D: The Friend
03:44
17
Lesson 17 – Online/Offline Mediums to Represent Personal Brand
05:00
18
Lesson 18 – Personal Branding Case Study: Oprah Winfrey
03:17
19
Lesson 19 – Personal Branding Case Study: Elon Musk
02:43
20
Lesson 20 – Summary of Discover Brand Archetype
01:28
21
Lesson 21 – Plan of Action to Discover Brand Archetype
01:17
22
Lesson 22 – Agenda: Lesson 2 Discover Your Personal Brand Voice
03:01
23
Lesson 23 – Activity
03:56

Discover Your Brand Voice

1
Lesson 24 – What is Personal Brand Voice?
02:22
2
Lesson 25 – Why Brand Voice Matters?
07:10
3
Lesson 26 – Personal Brand Examples
05:39
4
Lesson 27 – Usage of Personal Brand Voice
01:16
5
Lesson 28 – Assigning Voice As Per Brand Archetype
02:08
6
Lesson 29 – The Preacher Brand Voice
05:13
7
Lesson 30 – The Master Brand Voice
06:02
8
Lesson 31 – The Creator Brand Voice
04:48
9
Lesson 32 – The Friend Brand Voice
04:31
10
Lesson 33 – Tone of Voice
04:36
11
Lesson 34 – Tone of Voice Example
03:07
12
Lesson 35 – Tool for Personal Brand Tone of Voice
06:10
13
Lesson 36 – Examples of Personal Brand Voice
07:09
14
Lesson 37- Creating Compelling Brand Message (Template 1)
06:16
15
Lesson 38 – Creating Compelling Brand Message (Template 2)
03:28
16
Lesson 39 – Summary of Personal Brand Voice
02:12
17
Lesson 40 – Plan of Action to Personal Brand Voice
02:26

Discover Your Brand Visual

1
Lesson 41 – Agenda: Lesson 3 Define Personal Brand Visual
01:44
2
Lesson 42 – Activity
03:22
3
Lesson 43 – What is Personal Brand Visual?
02:39
4
Lesson 44 – Why Brand Visual Matters?
05:34
5
Lesson 45 – Brand Visual Examples
05:04
6
Lesson 46 – Elements of Personal Brand Visual
05:33
7
Lesson 47 – Your Brand Archetype Visual
01:02
8
Lesson 48 – The Preacher Brand Visual
07:57
9
Lesson 49 – The Master Brand Visual
08:14
10
Lesson 50 – The Creator Brand Visual
11:24
11
Lesson 51 – The Friend Brand Visual
07:17
12
Lesson 52 – Examples of Personal Brand Archetype Visuals
08:07
13
Lesson 53 – Utilizing Personal Brand Visual Resources
11:25
14
Lesson 54 – Summary of Personal Brand Visual
00:48
15
Lesson 55 – Plan of Action to Personal Brand Visual
00:39
By Learning Personal Branding, you will be able to: Opportunity To Be Authentic: Personal Branding is important to generate Authenticity. It gives you the chance to let go of the insecurities of your identity, move away from copying others, and accept yourself. To Develop Self-Confidence: When you're authentic, it helps you develop self-confidence. It not only establishes an individual’s name in the marketplace but also leads to prospective business opportunities. To Gain Trust: When people see you as your authentic self, it helps them trust you better. This achieves relatable personal imagery in the minds of the people that establish faith, trust, and goodwill. Build Credibility: Being authentic, delivering value, content, and learnings on your subject matter of expertise consistently builds credibility Become A Subject Matter Expert: Become the most genuine "Go To" person for your area of expertise, making you a subject matter expert.
Discover Your Personal Brand hence, equips you with tools, techniques, and an exclusive blueprint on how to get started with personal branding.
This program is perfect for: 1) Entrepreneurs 2) Leaders 3) C-suite executive 4) Coaches, Consultants & Trainers 5) Managers and Team Leaders 6) Personal Branding Enthusiasts 7) Social Media Influencers 8) Branding, Public Relations Experts 9) Students
Add to Wishlist
Get course
Enrolled: 1068 students
Duration: 3+ Hours
Lectures: 55
Video: 55
Level: Intermediate
Discover Your Personal Brand
Category:
Personal Branding
Price:
₹9,999
Get Course