Business Smart Program
- Description
- Curriculum
KNOWING YOUR CRAFT IS NOT ENOUGH. THIS COURSE TEACHES YOU HOW TO BUILD A BUSINESS AROUND IT.
⚡ PRE-ORDER⚡
This course is currently available for pre-order, with the official start date scheduled for 15 June 2026.
What This Course Is About
Most consultants start their journey with skills but not systems. They know how to deliver results for clients but not how to find them, price their services, handle objections, or build a business that runs without burning out. Business Smart closes that gap.
This course is built for image consultants, coaches, trainers, and any service based professional who is ready to treat their expertise as a business. Across 11 modules Sonia Dubey Dewan walks you through every critical element of building a consulting practice. From your mindset and professional identity, to your legal structure, marketing, sales, and long term growth strategy.
What You Will Learn
- How to shift from practitioner thinking to business owner thinking
- How to build a personal brand and professional identity that attracts clients
- How to structure your business legally and operationally
- How to define your niche, design your services, and price them confidently
- How to identify and understand your ideal client
- How to market your expertise on LinkedIn, Instagram, and beyond
- How to sell consultatively without feeling pushy
- How to run your business efficiently and scale it strategically
Who This Course Is For
This course is for any service based professional who is serious about building a business and not just practising a skill. If you have expertise but struggle with the business side of things, this course was made for you.
- Image Consultants ready to launch or grow their practice
- Coaches and Trainers who want to work with paying clients consistently
- Soft Skills and Communication Trainers building their own brand
- Consultants who want to move from freelancing to running a structured business
- Anyone who has completed the Image Management Foundation Program and is ready for the next step
Meet Your Instructor
SONIA DUBEY DEWAN, AICI CIM
Founder, Indian School of Image Management | India’s First and Only Certified Image Master
Sonia is India’s foremost Image Consultant and the pioneer of the image management and personal branding industry in India and Asia. She holds the AICI Certified Image Master credential. It is the highest certification in the field. Fewer than 21 professionals hold it worldwide.
With +16 years of experience, Sonia has impacted over 300,000 individuals, coached 2,500 executives, and trained 500 certified image professionals across continents. She has worked with some of India’s largest organisations including Reliance, Adani, P&G, and Tech Mahindra.
Earn Your Certificate
Complete the course and receive an official Certificate of Completion from ISIM, signed by Sonia Dubey Dewan, AICI CIM. Add it to your LinkedIn, resume, and professional profiles.
Sample certificate — Your name will be printed on completion
Stop Practicing. Start Building.
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2Lesson 1.1 Welcome to the Business of ImageVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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3Lesson 1.2 Are You an Entrepreneur or Just a Practitioner?Video lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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4Lesson 1.3 The Mindset Shift That Changes EverythingVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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5Lesson 1.4 Your Core Values — The Foundation of Your PracticeVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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6Lesson 1.5 Writing Your Personal Mission StatementVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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7Lesson 1.6 Setting Goals That Are Financial, Not Just EmotionalVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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8Lesson 1.7 The Honest Self-AssessmentVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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9Lesson 1.8 Your 90-Day Starter RoadmapVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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10Lesson 2.1 You Are the Brand — Before the Business IsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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11Lesson 2.2 Personal Brand vs. Business Brand — Know the DifferenceVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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12Lesson 2.3 Finding Your Unique Positioning in the MarketVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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13Lesson 2.4 Your Professional Story — Telling It RightVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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14Lesson 2.5 Writing a Bio That Gets You HiredVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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15Lesson 2.6 Photography, Appearance & First ImpressionsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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16Lesson 2.7 Building Credibility Before You Have ClientsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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17Lesson 2.8 Your Expert Markers — Creating Proof of AuthorityVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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18Lesson 3.1 Why Structure MattersVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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19Lesson 3.2 Choosing the Right Legal StructureVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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20Lesson 3.3 Registrations, Licenses & ComplianceVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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21Lesson 3.4 Setting Up Your WorkspaceVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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22Lesson 3.5 Payment SystemsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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23Lesson 3.6 Accounting Basics for Non-AccountantsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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24Lesson 3.7 Protecting Yourself Before the First Client Walks InVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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25Lesson 4.1 The Danger of Doing Everything for EveryoneVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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26Lesson 4.2 Choosing Your NicheVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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27Lesson 4.3 Designing Your Signature Programs & PackagesVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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28Lesson 4.4 Pricing Your ServicesVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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29Lesson 4.5 Writing Service Descriptions That SellVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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30Lesson 4.6 Building Compelling ProposalsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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31Lesson 4.7 Protecting Your Intellectual PropertyVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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32Lesson 4.8 Packaging Yourself for Both Corporate and Personal ClientsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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33Lesson 5.1 Not Everyone Is Your ClientVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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34Lesson 5.2 Building Your Client PersonalVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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35Lesson 5.3 Business-to-Business vs. Business-to-ConsumerVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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36Lesson 5.4 What Corporate Clients Actually WantVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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37Lesson 5.5 What Individual Clients Are Really BuyingVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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38Lesson 5.6 Pain Points That Drive DecisionsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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39Lesson 5.7 Mapping the Client JourneyVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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40Lesson 5.8 Where to Find the ClientsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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41Lesson 6.1 A Crowded Market Is Not Your ProblemVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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42Lesson 6.2 What Makes You DifferentVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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43Lesson 6.3 Developing Your Signature MethodologyVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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44Lesson 6.4 Describing What You DoVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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45Lesson 6.5 Positioning Against CompetitorsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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46Lesson 6.6 Building Your Expert AuthorityVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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47Lesson 6.7 Your Value PropositionVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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48Lesson 6.8 Testing It Before You Publish ItVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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49Lesson 7.1 Build It Right Before You Scale ItVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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50Lesson 7.2 Designing Your Core Service OfferingsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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51Lesson 7.3 Structuring One-on-One ProgramsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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52Lesson 7.4 Creating Workshops That WorkVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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53Lesson 7.5 Group ProgramsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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54Lesson 7.6 Running Pilot ProgramsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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55Lesson 7.7 Getting TestimonialsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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56Lesson 7.8 Listening to Feedback and Improving FastVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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57Lesson 8.1 Marketing Is Not OptionalVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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58Lesson 8.2 The Content Marketing Mindset for ConsultantsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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59Lesson 8.3 LinkedInVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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60Lesson 8.4 InstagramVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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61Lesson 8.5 Social Media Strategy for Both Corporate and Personal ClientsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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62Lesson 8.6 Speaking EngagementsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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63Lesson 8.7 Building a Referral NetworkVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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64Lesson 8.8 Email MarketingVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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65Lesson 9.1 Selling Is Not PushyVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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66Lesson 9.2 The Consultative Selling ApproachVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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67Lesson 9.3 Mastering the Discovery CallVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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68Lesson 9.4 Writing ProposalsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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69Lesson 9.5 Presenting Your ProposalVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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70Lesson 9.6 Handling ObjectionsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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71Lesson 9.7 NegotiationVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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72Lesson 9.8 Building Relationships That Bring Repeat BusinessVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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73Lesson 10.1 Cash Flow Is KingVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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74Lesson 10.2 Financial Planning for Service BusinessesVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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75Lesson 10.3 When to HireVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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76Lesson 10.4 Building SystemsVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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77Lesson 10.5 Client OnboardingVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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78Lesson 10.6 Designing the Client ExperienceVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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79Lesson 10.7 Quality ControlVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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80Lesson 10.8 Your Operations DashboardVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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81Lesson 11.1 Scaling Is a DecisionVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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82Lesson 11.2 Writing Your Business PlanVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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83Lesson 11.3 Online CoursesVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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84Lesson 11.4 Group Programs and LicensingVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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85Lesson 11.5 Building Passive Income Without Losing Your Personal TouchVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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86Lesson 11.6 Exit Strategies and Business ValuationVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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87Lesson 11.7 Your LegacyVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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88Lesson 11.8 The Next Chapter Begins With YouVideo lessonThis lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.