Discover Your Personal Brand
- Description
- Curriculum
Discover Your Personal Brand is the world’s First AICI accredited Program that helps you understand the core elements of personal branding. It equips you with practical tools to build your successful personal brand.
What Is Personal Branding?
Personal Branding is the practice of marketing people and their careers as ‘Brands’. It’s an ongoing process of developing & maintaining a reputation & impression of an individual. Like every character in a story has a start, middle, and end, on similar grounds, personal branding has a start-to-end narrative that needs to be worked upon.
It starts with the careful crafting of a personal brand that involves identifying the true nature of oneself, values, and what one stands for. And it is quite obvious that it isn’t an overnight process. It is an ever-evolving journey that requires step-by-step evaluation.
Know Your Trainer: Sonia Dubey Dewan, AICI CIP.
She is India’s First AICI Certified Image Professional and a Global Personal Brand Strategist. Over 1000 individuals including 200+ entrepreneurs, 100 CEOs/MDs of companies, 150+ image consultants, 80 business & life coach coaches as well as 250 fitness coaches are part of her clientele who have established their personal brands due to her expert advice and knowledge.
Sonia is dubbed as a “Fairy Godmother of Transformation” by a leading news publication. She has over 13 years of experience in Personal Branding, Image Management, Executive Coaching & Training, Market Research, and Consumer Behavior. India’s top companies and startups such as Reliance, P&G, Adani, Tech Mahindra, Nomura, etc. are among her corporate clients.
She works closely with many C-suite executives, entrepreneurs, politicians, and celebrities on personal branding and image management. She has launched and has been instrumental in revamp of a few of India’s top personal brands.
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1Lesson 1 – Introduction of Discover Your Personal BrandPreview 03:53
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2Lesson 2 – Agenda: Lesson 1 Discover Your Personal Brand Archetype01:39This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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3Lesson 3 – What is Brand?05:00This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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4Lesson 4 - What is Personal Brand?03:29This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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5Lesson 5 - What is Personal Brand and Branding?01:39This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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6Lesson 6 - Factors Contributing to the Success of Personal Brand04:24This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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7Lesson 7 – Why Personal Branding is Important?03:44This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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8Lesson 8 - Elements to Discover Personal Brand (part 1)01:55This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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9Lesson 9 - Elements to Discover Personal Brand (part 2)04:54This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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10Lesson 10 - Identify Your Brand Archetype (part 1)02:45This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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11Lesson 11 - Identify Your Brand Archetype (part 2)02:26This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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12Lesson 12 - Identify Your Brand Archetype (part 3)03:31This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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13Lesson 13 - Personal Brand Archetype A: The Preacher05:02This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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14Lesson 14 - Personal Brand Archetype B: The Master04:11This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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15Lesson 15 - Personal Brand Archetype C: The Creator04:40This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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16Lesson 16 - Personal Brand Archetype D: The Friend03:44This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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17Lesson 17 - Online/Offline Mediums to Represent Personal Brand05:00This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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18Lesson 18 - Personal Branding Case Study: Oprah Winfrey03:17This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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19Lesson 19 - Personal Branding Case Study: Elon Musk02:43This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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20Lesson 20 - Summary of Discover Brand Archetype01:28This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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21Lesson 21 - Plan of Action to Discover Brand Archetype01:17This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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22Lesson 22 – Agenda: Lesson 2 Discover Your Personal Brand Voice03:01This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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23Lesson 23 - Activity03:56This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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24Lesson 24 - What is Personal Brand Voice?02:22This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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25Lesson 25 - Why Brand Voice Matters?07:10This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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26Lesson 26 - Personal Brand Examples05:39This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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27Lesson 27 - Usage of Personal Brand Voice01:16This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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28Lesson 28 - Assigning Voice As Per Brand Archetype02:08This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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29Lesson 29 - The Preacher Brand Voice05:13This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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30Lesson 30 - The Master Brand Voice06:02This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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31Lesson 31 - The Creator Brand Voice04:48This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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32Lesson 32 - The Friend Brand Voice04:31This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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33Lesson 33 - Tone of Voice04:36This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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34Lesson 34 - Tone of Voice Example03:07This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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35Lesson 35 - Tool for Personal Brand Tone of Voice06:10This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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36Lesson 36 - Examples of Personal Brand Voice07:09This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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37Lesson 37- Creating Compelling Brand Message (Template 1)06:16This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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38Lesson 38 - Creating Compelling Brand Message (Template 2)03:28This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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39Lesson 39 - Summary of Personal Brand Voice02:12This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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40Lesson 40 - Plan of Action to Personal Brand Voice02:26This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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41Lesson 41 - Agenda: Lesson 3 Define Personal Brand Visual01:44This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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42Lesson 42 - Activity03:22This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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43Lesson 43 - What is Personal Brand Visual?02:39This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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44Lesson 44 - Why Brand Visual Matters?05:34This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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45Lesson 45 - Brand Visual Examples05:04This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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46Lesson 46 - Elements of Personal Brand Visual05:33This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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47Lesson 47 - Your Brand Archetype Visual01:02This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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48Lesson 48 - The Preacher Brand Visual07:57This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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49Lesson 49 - The Master Brand Visual08:14This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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50Lesson 50 - The Creator Brand Visual11:24This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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51Lesson 51 - The Friend Brand Visual07:17This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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52Lesson 52 - Examples of Personal Brand Archetype Visuals08:07This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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53Lesson 53 – Utilizing Personal Brand Visual Resources11:25This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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54Lesson 54 - Summary of Personal Brand Visual00:48This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
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55Lesson 55 - Plan of Action to Personal Brand Visual00:39This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.